Menula
01st April, 2025
As diners increasingly seek interactive and visually rich experiences, Augmented Reality (AR) and Virtual Reality (VR) are redefining hospitality. These technologies do more than dazzle - they enhance ordering decisions, strengthen brand connection, and create shareable moments.
Wahaca launched one of the first WebAR menus. Guests scan a QR code and see chef-led 3D dish walkthroughs, ingredient details, allergen info, and contactless ordering - all in their browser.
Sources: consagous.co, geekyants.com, poplar.studio, ar-code.com
See case study on Poplar Studio.
Using Snapchat Lens Studio, Bareburger allows customers to view AR burgers, complete with ingredient breakdowns, through their mobile app.
Sources: poplar.studio, foodandwine.com, consagous.co, restaurants.wbresearch.com
Partnered with Onirix's WebAR, they use QR codes to launch 3D models of dishes directly in the browser - no app install needed.
Sources: geekyants.com, onirix.com, poplar.studio
Customers in select markets can build their own virtual pizza in AR, previewing toppings and animations before ordering.
Source: poplar.studio
AR isn't future tech - it's already shaping unforgettable dining experiences today. Proven by Wahaca, Domino's, Pizza Hut, and others, immersive menus drive engagement, confidence, and brand loyalty.
Thinking about launching your own AR-enhanced dining experience? Set aside time to plan your content and technical requirements - the upside in customer delight and digital presence can be huge.